<div style="text-align: center;"><strong><span style="text-decoration: underline;">Media Training Tips</span></strong></div>
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<div><strong>Media Tips from Sheryl, The Dog Expert of Leashes and Lovers who's been on both sides of the camera as the guest and the news reporter!  </strong></div>
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<div>1.  Create a 15 second pitch of what you do that addresses a problem and how you're the solution.</div>
<div>2.  Provide in advance a list of 5 to 10 questions your interviewer can ask you (you'd be amazed how often those are the only ones they do ask!)</div>
<div>3.  Provide in advance a one paragraph bio on you and your business - the media often uses this as their introduction of you.</div>
<div>4.  When answering a question, phrase the answer as if your audience did not hear the question as often the question is not included in the story.</div>
<div>5.  Where solid, pastel or bright colors or an outfit representative of your business.  Avoid plaids, florals, stripes and small checked prints.</div>
<div>Make your next interview a most Paw-sitive one!</div>
<div><strong>Want to learn more from Sheryl our own TV personality and reporter?  She will present many more useful tips and advice during at an upcoming networking event in the works!  </strong><strong> </strong></div>
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<p style="text-align: center;"><strong><span style="text-decoration: underline;">Networking Tips</span></strong></p>

Here are a few easy networking tips to follow to make your networking experience the best it can be! 
<ul>
	<li>Make sure you have plenty of <strong><span style="text-decoration: underline;">up-to-date</span></strong> business cards with you.  I always bring 50 to 100 with me – I don’t ever want to say, “oh, sorry I just ran out.”  Make sure you have plenty so if you decide to go to a last minute meeting you are prepared!</li>
</ul>
 
<ul>
	<li>Don’t just shove your business card in someone else’s face.  Be curious and inquisitive about what they do, and ask them for a card – then more often then not, they will ask for your card.  </li>
</ul>
 
<ul>
	<li>Be on time!  A lot of networking meetings do a round-robin of intros, and if you are late you may miss your opportunity to give your “elevator pitch” and miss out on hearing what other people do, and may miss a very important connection.</li>
</ul>
 
<ul>
	<li>If there is someone there that is new to the industry or just breaking into the industry, encourage them and offer them help.  I am sure you remember someone who was helpful to you in the past.  Don’t just try to sell them what you do!</li>
</ul>
 
<ul>
	<li>Don’t be shy!  If there are people there you already know, of course say hello, but be sure to mingle with new people, make connections and make the most out of your networking night.</li>
</ul>
 
<ul>
	<li>Follow up, but don’t harass!  If you’ve made a connection, be sure to follow up the next day or two - don’t wait 3 weeks – that person may not remember you by then.  BUT, don’t harass with tons of emails and phone calls trying to “sell” your product or service, this can be a HUGE turn off to most.  And if they are not getting back to you, well maybe there is a reason.</li>
</ul>
 
<ul>
	<li>If someone is giving a presentation, be polite and don’t talk to others during the presentation!  Think how much work and time they put into it, and if it was you up there you would want their full attention!</li>
</ul>
 
<ul>
	<li>Be professional!</li>
</ul>
 
<ul>
	<li>Don’t miss out on an opportunity just because you might have to drive ½ an hour or more.  Get out there and network, you would be surprised how many connections you make and possible new clients you may get.</li>
</ul>
 
<ul>
	<li>Now get out there and network! :)</li>
</ul>